Tracking Technologies / Cookies
We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. Session ID cookies are used to maintain state, or simply to keep you logged in from page to page. A persistent cookie remains on your hard drive for an extended period of time. These may be used for analytics to understand traffic patterns such as how many unique visitors have been to our site. This is anonymous data though and is not personally identifiable. You can remove persistent cookies by following directions provided in your Internet browser´s ´help´ directory. If you reject cookies, you may still use our site, but your ability to use some areas of our site will be limited.
Web Beacons / Gifs
In the near future we will employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that will help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user´s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers´ personally identifiable information.
3rd Party Tracking
Behavioural Targeting/ Re-Targeting